At Lightricks, I worked as a Product Designer on the Brands team, contributing to LTX Scaler—an AI-powered video adaptation platform built for marketers and creative teams to repurpose, localize, and scale branded video content.
Within that broader product, I designed user experiences across AI-assisted workflows that help teams transform existing video assets efficiently—reducing manual editing effort while maintaining brand quality and control.
Structured complex AI-driven workflows by mapping user actions, expectations, and moments of uncertainty before moving into UI.
My work at Lightricks focused on shaping early product experience and activation within Scaler; this included:
- Designing and iterating on onboarding and first-use experiences, helping users move from entry to meaningful action (e.g. upload, generation, exploration) with greater clarity and confidence.
- Translating advanced AI capabilities into guided, understandable workflows, balancing automation with user control and transparency.
- Designing educational and exploratory entry points that allow users to grasp product value before committing time or effort
Used interactive prototyping to replace manual Figma work, enabling faster iteration
Designed first-action moments to reduce friction and set clear expectations, helping users commit effort with confidence during onboarding.
